DCH Holdings is committed to its Vision and Five Core Values:

Vision

United and committed, we strive to become the leading Trading Group in Hong Kong. Through quality products and outstanding services, we are dedicated to improving the quality of life for the people of Hong Kong and China and sharing with them the fruits of our efforts.

Our Vision is neither an empty statement nor a wish for impossible. It spells out the Group's determination and commitment to become the leading Motor and Trading Group in Hong Kong and emphasizes on the needs of continuous advancement. It demands wholehearted support and participation from all staff. We are confident that our mutual determination and commitment will bring us success.

Five Core Values

• Group Spirit
• Quality Products
• Outstanding Service
• Mutual Care and Support
• Continuous Improvement

Group Spirit

Unity and commitment are keys to maintaining our competitive edge. We expect active contribution and involvement from our colleagues as well as mutual support and sharing experience of success among business units and departments. We believe a closely knitted team, putting the Company's interest first, will facilitate the attainment of continuous success and prosperity.

Quality Products

Maintaining our leading position in today's highly competitive business environment depends critically on the provision of quality products. In order to meet the ever-changing customers' requirements, we must keep a sharp eye on market development, and be able to diversify and modernize our lines of products. We must also share market intelligence with our business partners, the suppliers and manufacturers, to ensure the provision of high quality and value-added products that meet the customer needs.

Outstanding Service

To maintain and expand our large customer base, we have to serve our customers with sincerity and care. We always need to be sensitive to customers' needs, actively anticipate their future requirements and provide them with highly efficient services that exceed their expectations. We believe that unending reviews of customers' needs help bring total quality service to our customers and set new standard of service in the industries.

Mutual Care and Support

As a caring employer, we concern and support our staff. We deeply attend to the welfare and career development needs of our staff and devote to build a fair and open environment where better two-way communication, mutual understanding and high group morale can be nourished. We call for mutual respect, support, full commitment and aspiration in pursuing our goals of Vision.

Continuous Improvement

In this dynamic market environment with rapid technology advancement, continuous improvement and revolution of our business and operations management is one of the major challenges in maintaining our effectiveness. With DCH Holdings' rich resources and full devotion of its staff, we must constantly refine our quality and efficiency of work. We must always be ready for new challenges, dedicate to the development of new markets, new businesses and product lines, and expand the Company's own brands to meet the challenges of Group Vision.

The five Core Values build a clear and well-carved framework that links all members of the Company together and guide us to the achievement of DCH Holdings Vision.