MAINLAND CHINA
Food & Consumer Products Business
 
 
CONSUMER PRODUCTS      
Cosmetics

SHISEIDO Dah Chong Hong Cosmetics (Guangdong) Ltd. holds the sole distributorship for SHISEIDO, AUPRES, Za and AQUA LABEL, skincare and makeup products. It has established an effective distribution network in cities of Guangdong province, including Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan and Panyu.


SHISEIDO

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SHISEIDO entered into the mainland market in 1995, providing customers with excellent services. The SHISEIDO products introduced and imported into China are identical to those marketed world-wide.


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SHISEIDO's wide range of high quality skincare and makeup products are distributed primarily through SHISEIDO counters in major department stores, with well-trained SHISEIDO beauty consultants' professional advice.

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SHISEIDO Flagship Store

SHISEIDO flagship store, located in Teemall Plaza, Guangzhou, has been opened to provide a beautiful and relaxed environment for customers to sample and enjoy high quality SHISEIDO products and services. The flagship store has different beauty zones where professional beauty consultation is provided and beauty needs of each customer are taken care of.

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Aupres

Aupres is a cosmetics brand developed by the joint venture between SHISEIDO Japan and Liyuan Cosmetics Co. Ltd., Beijing. The launch of Aupres products is based on research findings conducted on the skin type of Chinese females in mainland.

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"AUPRES" is a French word meaning "by your side" that appeals to Chinese women for adding luster to their lives. Aupres has opened independent shops in Shenzhen and Guangzhou.

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Every Aupres independent shop provides customers with top-quality personal service. It has 4 zones including free-trial zone, consultation zone, sales zone and greeting zone.

 
Free-trial zone
 

Customers can try skin care and make-up products freely.

 
Consultation zone
 

Beauty consultants provide one-to-one beauty consultation and give skin care advice to customers.

 
Sales and Greeting zones
 

Beauty consultants will keep customers' skin profiles and arrange products packing.

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SHISEIDO / Aupres Beauty Centre

The first SHISEIDO / Aupres Beauty Centre was opened in Guangzhou in 2005. It provides high quality skin care and consultation services. The beauty centre has free-trial zone, multi-purpose room, seminar room and Skin Visiom II, a skin analysis device.

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Za

In 1988, SHISEIDO and ZOTOS jointly developed Za, a skin care brand specially designed for young women in Asia Pacific. Za was officially introduced into the mainland market in 1998.

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Za provides an array of skin care and make-up products with a vigorous, energetic and trendy image. Za products are available at department stores and personal care chain stores.

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AQUA LABEL

AQUA LABEL, a new brand of SHISEIDO, was launched in China with the innovative concept of "infusing skincare". AQUA LABEL products including Whitening Series and Moisturizing Series are formulated with Aqua Synergy - a moisture-infusing ingredient developed exclusively by SHISEIDO that effectively works on skin by infusing desired moisture-restoring ingredients. AQUA LABEL products are now available at Watson's Stores in Guangdong province cities including Guangzhou, Shenzhen, Zhuhai, Dongguan, Foshan and Huizhou.

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SHISEIDO Chain Stores

With a goal to let more Chinese women be acquainted with the high quality cosmetics products and professional services from SHISEIDO, SHISEIDO has developed the distribution channel other than department stores and has partnered with a number of local reputable cosmetics retailers in mainland China to start the business of SHISEIDO Chain Stores, where customers living in second-tier cities can buy SHISEIDO products conveniently.

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In Guangdong province, the chain stores business has developed at a rapid pace with 79 SHISEIDO Chain Stores covering 23 cities having been opened at the end of 2006. A wide range of SHISEIDO product lines are available at SHISEIDO Chain Stores including UVWhite, Elixir, Whitia, Asplir, Selfit; men skincare UNO and hair care Fitit. In October 2006, a brand new skincare product line Urara, which is specially developed for Chinese market, was exclusively launched at the chain stores, by which the development of SHISEIDO Chain Stores has taken a leap forward.

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SHISEIDO/Aupres Beauty Centre

Shop 526A, 5/F, Teemall Plaza, No.208 Tianhe Road, Guangzhou, China
Telephone: (86 20) 8559 6226
Fax: (86 20) 8559 2428

Business hours:
Mon - Fri: 10:30 - 21:30
Sat - Sun: 10:00 - 21:30


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