Since commencing business in the 1960s, Sims Trading Co. Ltd. (Sims) has become a leading importer and distributor of major international brands in mainland China, Hong Kong and Macao. Sims is a wholly owned subsidiary of Dah Chong Hong Holdings Limited.

To consolidate its status as a leading value-added marketing and distribution service provider, Sims combines extensive local expertise with sophisticated information systems to consistently meet customer expectations through cost-effective solutions.

Today, more than 47 years after its establishment, Sims is proud that its business philosophy, 'To be the best in our field' remains unchanged.

Sims´ Consumer & Healthcare Division is responsible for the sales, marketing and distribution of a wide range of international brands of goods, including food, beverages, healthcare and personal care products, many of which are market leaders.

To service these brands, Sims employs professional sales and marketing specialists to oversee the sales performance of each brand.

Focusing on strategic planning and business analysis, an outstanding performance is achieved through effective brand-building activities.

Sims is a leading food service provider and distributor in the hospitality and catering industries in Hong Kong and Macao.

With four sales teams servicing a full coverage of customers including restaurants, bakeries, fast food outlets, hotels, clubs, airlines, food processors, distributors and ships, Sims has thoroughly penetrated into this highly competitive industry.

Sims is professional and is focused in brand building for our principals in today´s dynamic food service channels.