Following the acquisition of LF Asia Ltd. (“LF Asia) and its subsidiaries by Dah Chong Hong Holdings Limited (“DCH”, stock code: 1828.HK) in July 2016, the LF Asia consumer products and healthcare distribution operations will be realigned under dedicated management to prepare for growth across the region. On 1 November 2017, LF Asia’s consumer products business has changed its name to Integrated Market Services Asia Limited (IMSA).
Under the new name, IMSA will continue to provide a suite of high value-added and optimized services including consumer market study and analysis, brand and trade marketing, market penetration, warehousing & delivery, re-packaging, manufacturing, and after sales support to meet the unique requirements of more than 100 world renowned brands. Professional and experienced teams at IMSA together with a best-in-class network of more than 30,000 retailing outlets in Greater China and ASEAN provide a solid framework for partnership with our clients to expand their footprints from their domestic markets to this part of the world.
Hong Kong, Macao and Taiwan markets continue to be managed by Yvonne Chiu, with Yvonne now reporting to Betty Leung, Head of DCH Hong Kong Food Group. Management of all other markets continues to report to Tim Collins.
With a proven track record of success in market development, IMSA ensures iconic and inspirational brands marketing meaningful connections with consumers across Asia to herald an exciting new chapter of growth and opportunity.