ABOUT DCH
Business Profile
Directors and Senior Management
List of Directors of Subsidiaries
Corporate Governance
Career
Corporate Social Responsibility
News
Press Release
 
 
Press Release      


2014.06.12 Dah Chong Hong Announces the Establishment of DCH Marine Limited Jointly Unveils Princess Yachts Flagships 32M, 98 MY & 82MY to Cruise on Greater China Luxury Yacht Market
Dah Chong Hong Holdings Limited


 (11thJune, 2014 - Hong Kong) Dah Chong Hong Holdings Limited ("Dah Chong Hong" or the "Group"; HKSE: 01828)announced the official establishment of DCH Marine Limited at China Merchant Wharf in Kennedy Town on 10th June 2014, signifying the Group's official entry to the luxury yacht market in Greater China. The Group and Princess Yachts South China ("Princess Yachts South China"), a member company of Chow Tai Fook Enterprises Limited ("Chow Tai Fook Enterprises"), also co-organized the launch of the new series from the Britain's leading luxury motor yacht manufacturer Princess Yachts International. Three flagship masteries namely Princess 32M, Princess 98MY and Princess 82MY are unveiled with an aggregate value of over HK$200 million, initiating the Group's proactive development of yacht business in Greater China.

With over 60 years of extensive experience and operational strategies in Greater China, Dah Chong Hong has successfully led Bentley China to become the second largest market worldwide. Coupled with its edges as a listed company in the Hong Kong Stock Exchange, it has long been recognized by the industry with its excellent reputation, prudence and substantial capital which solidify the good foundation for the development of its yacht business. The newly-formed DCH Marine Limited will seize growth opportunities in Greater China's luxury market through comprehensive strategies and innovative thinking as well as to promote the development of yacht culture in China, inevitably expanding the Group's new horizon to the luxury consumer goods industry.

Mr. Chong Got, Senior Corporate Director of Dah Chong Hong Holdings Limited, commented, "The establishment of DCH Marine Limited marks the milestone for Dah Chong Hong to capitalize opportunities for developing new business in Greater China, and extend the Group's excellence of motor dealership and after-sale service to yachts industry. In the 21st century, the new generation identifies the right equilibrium for balancing quality of life and work. A yacht is not only the extension of personal interest to social aspect, but also a reflection of stylish lifestyle. Through Dah Chong Hong's passion in developing yacht business and marine culture, DCH Marine Limited will put more resources and inherit the Group's commitment to 'Quality Excellence' and become the best business partner accredited by more and more world-class yacht brands, making yacht experience as means of enhancing quality of life and well as the same trendy social activity as golf."

Mr. Eddie Law, Executive Chairman of Princess Yachts South China, said, "The affluent population in Greater China is increasingly enthusiastic with pursuing quality of life. And the

unparalleled experience of yacht cruising is exactly what they are looking for. With the growing demand for luxury yachts in Greater China, our experience and understanding of this trend will give us advantages in effectively reaching our target customers and allowing luxury goods customers in the region to learn about the yacht craftsmanship of Princess Yachts, which has been so unique and exquisite for nearly 50 years. This represents a major step for us to establish Princess Yachts as the most preferred luxury yacht brand in Greater China market."

The brand new Bentley Continental GT and Continental GTS coupes, distributed by Dah Chong Hong, were jointly launched with three Princess Yachts flagship products in Princess 32M, 98MY and 82MY presented by Princess Yachts South China. The 105-feet-long 32M is currently the second largest Princess Yachts product, setting the brand's new standards in styling, sophistication and personalization. Also available in Hong Kong with 32M, both Princess 82MY and 98MY are equally impressive, combining elegance, strong horsepower, and luxurious and spacious surroundings. Infusing the essence of traditional ship building technique, innovative technology and unique charm of princess aura of "princess" underlines the extraordinary glamour of these three super yachts.

In the same evening, a celebration party for the establishment DCH Marine Limited was hosted by Dah Chong Hong and Chow Tai Fook Enterprises, featuring fascinating performances from premium brands including British luxury bed-maker Vispring, German porcelain brand Nymphenburg and Chow Tai Fook Jewellery, bringing the prestigious guests to an indulging yacht cruise. New owners of Princess 32M, fellow yacht owners of Princess Yachts and celebrities of the city also attended the celebration party, enjoyed the princess yachting experience and offered their best wishes for the new company.

- End -

About Dah Chong Hong Holdings Limited (Stock Code: 01828)

Established since 1949, Dah Chong Hong Holdings Limited ("Dah Chong Hong") is a Hong Kong-based conglomerate with diversified business including motor and motor related business, food business and consumer products business, and has strong presence in Mainland China, Hong Kong, Macao, Taiwan, Singapore and Japan. Dah Chong Hong operates dealerships of acclaimed auto brands including Audi, Bentley, Honda, Nissan, Infiniti, Isuzu, MAN, DAF and Sinotruk in Hong Kong and Macao. The Group has made remarkable achievement from its Bentley China team, transforming the region into the brand's second largest market of the world. In only five years, Dah Chong Hong has established its Audi dealership in Taiwan as one of the largest and most prominent distributors in the territory. Dah Chong Hong has become a publicly listed company on the Main Board of Hong Kong Stock Exchange since 2007. For details, please visit www.dch.com.hk

About Chow Tai Fook Enterprises Limited

Chow Tai Fook Enterprises Limited ("Chow Tai Fook Enterprises") is a private investment company controlled by the family of Dato' Dr. Cheng Yu Tung and the controlling shareholder of New World Development Company Limited (Stock Code: 00017), a publicly listed company in Hong Kong.

About Princess Yachts

Princess Yachts has redefined the rule of yacht since it launched the brand's first 31-footer in 1965, satisfying different needs of owners through a harmonized overall design comprising

aesthetic and practical appeals. From the largest hull to the smallest detail, every component of the yachts and even unnoticed finite elements are precisions of meticulous, handmade design and crafts as well as advanced technology, undoubtedly the perfect example of British craftsmanship.

Princess Yachts has been paying equal attention on interior decoration, with the design of each yacht is engineered by a team over 100 designers in her headquarter in Britain, such as the fitting of premium mattress produced by British luxury bed-maker Vispring in every bedroom of the yacht, bringing unparalleled levels of comfort thanks to tailor-made by hand to order and individually pocketed springs, ensuring a peaceful sweet dream for the owner on the magnificent sea. Princess Yachts has also initiated a styling collaboration with the Italian luxury brand Fendi Casa, which includes a wealth of furniture, fabrics, detailing and floor coverings from the brand throughout the spacious interior of Princess 98MY to reflect her elegant style. The signature colorful and iconic pattern of the renowned Italian fashion brand MISSONI is applied on the entire interior design of Princess 82MY, adding revolutionary design elements on color and space, framing a more lively character to appeal young customers.

About Princess Yachts South China

Princess Yachts South China is cofounded by private investor Eddie Law in conjunction with Chow Tai Fook Enterprises Limited, and the officially appointed exclusive distributor for Princess Yachts in the Greater China Region, covering cities along the South China Coast from Hainan up to Shanghai including Hong Kong, Macau and Xiamen.

Princess Yachts South China is dedicated to the development of world-class motor yacht services and ensuring a memorable yachting experience for all of its distinguished customers. Princess Yachts takes pride in providing the best quality in design and manufacturing, outstanding customer experience and exceptional aftercare philosophy. Princess Yachts South China will continue to offer the most prestigious yachting experience in South China and strive to provide world class yacht services including expanding sales and customer services along South China coastline up to Zhejiang Province.

Princess Yachts currently offers 4 lines of yachts ranging from the legendary Flybridge, the thrilling V-Class sports yachts, the long-range Motor Yachts and the M-Class superyachts.

This press release is dispatched by Trimaran PR Asia on behalf of Dah Chong Hong Holdings Limited.

For media enquiries, please contact:
Trimaran PR Asia

Lierence Li

Phyllis Man

Tel: +852 3678 0106 / +852 6110 8495

Tel: +852 3678 0102 / +852 6289 6251

Email: lierence@trimaran.com.hk

Email: phyllis@trimaran.com.hk


Site MapDisclaimerCopyright © 2011, DCH Holdings